What is SEO? I mean I know it’s search engine optimization. Oblivious. I just mean what is an actual optimization and what is it you want to achieve? More tragic doesn’t mean a better conversion rate. I actually means – in a traditional way – that you will get a lower conversion rate, but of course higher revenue since more people are buying.
Another way of doing SEO is through social awareness. Id you can create an awareness om each social medium and link them all together then you’re on the right way.
So where to begin?
Start by doing the medium thing. Think about what you samt to share om what medium. You don’t want to share the same on Facebook as on Twitter. When writing something always think in key words. Stat real and just don’t bull anyone on anything. Keep your promises and stay loyal. If you do those things, then your users will do the same. Remember that the most critic ones are the ones who care the most. Why would they else write?
Now you have to think about linking them together! Think about what it.is you want to communicate and do it directly on your own web. Then find the perspective for the communication for each medium and the do your posts with a link to the page/post. When it is indexed by a search engine, then the link to your post is also linked and it gets a higher rating.
Facebook is different. They have a closed eco system, but when someone likes something, then it’s posted on their wall for all friends (and often their friends). Your reach is a bit lower, but the value is much higher some the likes are comparable to word of mouth marketing. On Twitter you get both.
When using SEO try using an A-B approach to find what gives the best ROI. Remember that a true SEO strategy contains all channels and not just the search engines. When that’s said you would usually find relevant search words, taggings on your web and optimize the UX to fit how your site is indexed. Even small changes can give a big ROI. There are services on the web which can manage your ads/adwords, so the ones performing the worst will automatically be replaced by other ones. The advantage of this is that you very quick will get a feeling for what’s attracting your users.
Remember the fewer clicks, the higher conversion rate.
SEO will definitely get you a lot of traffic, but clicks aren’t everything if they generate nothing besides traffic. Social has a high value, but the organic growth can take time. I would suggest combining the both into your strategy. Another thing to think of is that social – if used the right way – is free where as SEO is CPC/CPM and that can easily go up.
Carsten’s blog 