So! Commerce is defined by Wikipedia as, “…defined as a component of business which includes all activities, functions and institutions involved in transferring goods from producers to consumers…” The only issue when doing commerce is, that it’s pretty hard for a web shop to know your needs or when receiving a mail with an offer;Continue reading “Predictive Commerce!”
Category Archives: IA
Gamification
I’ve recently started taking a class on gamification from the University of Pennsylvania through Coursera.org. Until now I really haven’t learned anything new, but then again… Everything seems much more clear now. I’ve taking a lot of NLP/coaching classes, management, economics and I’ve been working with loyalty programs over the last 1,5 years or so.Continue reading “Gamification”
Best traffic… SEO or Social?
What is SEO? I mean I know it’s search engine optimization. Oblivious. I just mean what is an actual optimization and what is it you want to achieve? More tragic doesn’t mean a better conversion rate. I actually means – in a traditional way – that you will get a lower conversion rate, but ofContinue reading “Best traffic… SEO or Social?”
Conversational Marketing
What is conversational marketing to you? Some call it data driven marketing, others interactive, social, etc., but aren’t they all just the centering around the same subject? It’s called conversational marketing because it goes in to a dialogue with the prospect on the product and interactively tries to convince that the product is the rightContinue reading “Conversational Marketing”
Remember to track it…
It’s always hard to say exactly how your campaign performed, but it’s always easy to celebrate that it looked great! This is a lot like any other project. You have to find out what it is you want to do, implement it and then find out how to track it. It’s obvious much harder to findContinue reading “Remember to track it…”
Carsten’s blog 