Realtime decision/offer management within the marketing master record

The marketing master record is hosted within SAS and to access it, I used (or actually simulated) something that SAS calls Treatments. Treatments are realtime recommendations. They are prioritised workflows that accesses data based on structured rules, that uses a UUID as input and then gives you back the Treatment ID’s for the ones that has a successful positive match.

Advertisement

SAS Institute and EPiServer

It’s been some time since I’ve last wrote something, but a lot has happened! I’ve been in detailed looking into SAS Institute and EPIServer, and how to combine the strength and logic of SAS with EPi’s ability to deliver through its powerful CMS. On SAS I’m looking into how Treatments are handled and how toContinue reading “SAS Institute and EPiServer”

Predictive Commerce!

So! Commerce is defined by Wikipedia as, “…defined as a component of business which includes all activities, functions and institutions involved in transferring goods from producers to consumers…” The only issue when doing commerce is, that it’s pretty hard for a web shop to know your needs or when receiving a mail with an offer;Continue reading “Predictive Commerce!”

Relevant messages

## challenge ## Mobile marketing is about promoting messages directly to leads and prospects. Being relevant and personal. Building a relationship with the user. This creates a degree of trust and builds loyalty, which we then can use to promote relevant offers towards qualified users. ## example ## Mobile marketing through mobile can be doneContinue reading “Relevant messages”

Gamification

I’ve recently started taking a class on gamification from the University of Pennsylvania through Coursera.org. Until now I really haven’t learned anything new, but then again… Everything seems much more clear now. I’ve taking a lot of NLP/coaching classes, management, economics and I’ve been working with loyalty programs over the last 1,5 years or so.Continue reading “Gamification”

Best traffic… SEO or Social?

What is SEO? I mean I know it’s search engine optimization. Oblivious. I just mean what is an actual optimization and what is it you want to achieve? More tragic doesn’t mean a better conversion rate. I actually means – in a traditional way – that you will get a lower conversion rate, but ofContinue reading “Best traffic… SEO or Social?”

Reach out, and just do it…

To get to your true reach of your message, you have to create a burning platform of your own. You have to spread your words across all media, and treat and manage each medium differently. You can’t post or blog a thousand words on Twitter nor it would be cheap to write too few wordsContinue reading “Reach out, and just do it…”

Conversational Marketing

What is conversational marketing to you? Some call it data driven marketing, others interactive, social, etc., but aren’t they all just the centering around the same subject? It’s called conversational marketing because it goes in to a dialogue with the prospect on the product and interactively tries to convince that the product is the rightContinue reading “Conversational Marketing”

Why should great social media campaigns take any time?

I read an interesting article on social media campaigns and that it was amazing that an campaign could take five to six weeks, “…But for Fiat, it only took a mere five to six weeks to put together a social media campaign built around its Super Bowl ad. Coca-Cola’s social campaign for Coke Zero, “Make It Possible,” tookContinue reading “Why should great social media campaigns take any time?”