Realtime decision/offer management within the marketing master record

The marketing master record is hosted within SAS and to access it, I used (or actually simulated) something that SAS calls Treatments. Treatments are realtime recommendations. They are prioritised workflows that accesses data based on structured rules, that uses a UUID as input and then gives you back the Treatment ID’s for the ones that has a successful positive match.

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SAS Institute and EPiServer

It’s been some time since I’ve last wrote something, but a lot has happened! I’ve been in detailed looking into SAS Institute and EPIServer, and how to combine the strength and logic of SAS with EPi’s ability to deliver through its powerful CMS. On SAS I’m looking into how Treatments are handled and how toContinue reading “SAS Institute and EPiServer”