Relevant messages

## challenge ## Mobile marketing is about promoting messages directly to leads and prospects. Being relevant and personal. Building a relationship with the user. This creates a degree of trust and builds loyalty, which we then can use to promote relevant offers towards qualified users. ## example ## Mobile marketing through mobile can be doneContinue reading “Relevant messages”

Advertisement

Gamification

I’ve recently started taking a class on gamification from the University of Pennsylvania through Coursera.org. Until now I really haven’t learned anything new, but then again… Everything seems much more clear now. I’ve taking a lot of NLP/coaching classes, management, economics and I’ve been working with loyalty programs over the last 1,5 years or so.Continue reading “Gamification”

Why Mobile Will Dominate the Future of Media and Advertising

Interesting article on mobile advertising: Why Mobile Will Dominate The Future Of The Of Media And Advertising To be honest I think the whole advertising model should be rethought. In my experience the problem is that the only way people think of advertising on the mobile platform is by creating a huge and extreme ugleContinue reading “Why Mobile Will Dominate the Future of Media and Advertising”